Why fadedRED?

March 26, 2019



In the last several months I've done something completely out of my comfort zone and area of expertise . . . I started a podcast. If you'd like to listen, go to the App store and download Overcast or click on your favorite podcast app already installed and search on fadedRED. It's a podcast to empower women through education, celebration, and inspiration. It's a place where successful executive women share as a group and then individually about what it looks like to be a successful woman . . . A Woman Others Follow. 


I've been asked numerous times about where this idea or desire was birthed. In looking back, I guess there are three separate and distinct events, two of which I'll share here (the third will be for a later date). 


It was just a year ago when I was in LA for a conference and W. Paul Young, the author of The Shack spoke. He is amazingly funny, transparent, and intelligent. It was an awesome surprise when on the last night of the conference, the main speaker gave up his spot for Paul to speak again. Paul spoke on the origins of mankind from a Biblical perspective. But what he said blew me away and has forever changed my thinking about women. You might even say a veil was lifted. It would be too much for me to go into here, but what I can say is that I suddenly saw myself, my daughters, my granddaughters in a whole new light. A new light that opened a locked door to a total reawakening from something I felt a long time ago, but hid it away until now. 


"The Hiding" happened in my early twenties. I had just come through a short, but very difficult marriage and divorce. The great thing was that as we attempted couples counseling, we both agreed I was the issue. But in the desperate attempt to fix myself to be perfect for my husband, I found something . . . I found healing in some very broken parts of my heart, and I found myself. And that self was pretty amazing . . . I even considered liking her . . . Considered (that's another story). 


Once the smoke cleared and the divorce was final, the counselor asked what I wanted to do in my life. I knew immediately and I emphatically said to help other women understand who they were, who they were intended to be . . . to find their identity, and understand how to stand in it. That's when the triumphant music playing in my head came to a screeching halt and my bliss ended with a slammed door. The counselor I was seeing stopped me and said in no uncertain terms, "If you do that, women will start getting divorced and the church will run you out of it as fast as they can."  


I was shocked (albeit, I see my naivety now about the entire situation) but then, I was afraid and something dark crept in my soul . . . shame. So I quickly and quietly put that vision in a locked chest somewhere way down inside of myself. And though there have been times when I stepped forward to dust that shelf off, shame and fear kept it way up high and out of reach. A lot of years have passed since that time until now, a lot of stuff has taken place, but just beneath the surface has always been that desire to speak life into our gender . . . Into women. And, no I'm not a divorce advocate, but I am clearly an advocate of my gender, however that looks.  


And fadedRED was born.  


The name? At some point I must have purchased the domain, because it was on my list. As I read the name, and contemplated it, a memory was unearthed deep within . . . Something misunderstood, something hidden and not seen clearly, needed to be unveiled and empowered and she's been waiting a long time for this to happen. And then I remembered . . . It was me, and it was you . . .  


Join us today, male or female, you are welcome. We're on a journey to discover who we are and how we were made to be powerful and free. To show up every day in awesome, powerful ways just because we are women --  to actually celebrate each other. We are not at war with the opposite gender -- we've got enough to work on in our own camp . . . So how about it . . . Hmmm? 


Want to go on the journey together? fadedRED.com.



Barbara E Hogan is the Founder, CEO, and President of Timbelo, Inc., a woman-owned, WBENC / SBA 8(m) certified company specializing in strategic advisory services and culture. Barbara is also a co-Owner of Afidence, a local award-winning IT company launched in 2010.Considered a thought leader in strategic thinking, Barbara serves and leads in various Boards and Councils in the Cincinnati-Dayton region. Active in the community, Barbara is sought out as an inspirational speaker, a panelist for women's leadership, and as a facilitator/moderator for local business events. Barbara and husband, Bryan Hogan of twenty-five years celebrate their three amazing children and four even more amazing grandchildren. Barbara is also an Ordained, Sr. Chaplain with the IFOC.


Barbara has a compelling passion for impacting others and improving lives. Whether in the realm of her personal or professional life there is no distinction—people are important. She has a strong sense of integrity, bold thought leadership, and deep respect for others.


Recipient of the MADE Esprit de Corps Award in 2016 and recognized as a Cincinnati Women of Influence in 2015 by LEAD Tribune Media Group. Afidence was recognized as the Best IT Services Company in Dayton, named among the Top 25 Consulting Firms in Cincinnati, Ohio, was an honored recipient of the Goering Center Family & Private Business Award, and named as an Inc. 5000 Company in 2016 and 2017.


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